Flexible packaging includes packing and wrapping forms that are not hard and whose shape can be readily altered. The market for flexible packaging is witnessing a rapid growth as business owners are increasingly opting for flexible packaging methods. This popularity can be attributed to the many advantages associated with this type of packaging. The features of flexible packaging make the process of handling, transportation, and distribution easier.


Are you wondering if flexible packaging is suitable for your business?


Listed below are a few advantages of flexible packaging that will help you to determine why this form of packaging might be more advantageous for your business.

Durability: Flexible packaging is much more resilient than rigid packaging. In the case of rigid packaging, the probability of damage is higher in the event of the materials being dropped during transit. Retailers who have opted for flexible packaging have noticed a decline in product returns and complaints. Laminated plastics are commonly used in flexible pouches and they help to increase the barrier characteristics of the pouches.

Convenience and Portability: Flexible packaging is light-weight and this makes the process of transportation and distribution easier and affordable. Besides, flexible packaging has the advantage of being easily packed and stored. Retailers prefer it as this form of packaging saves space on the shelves of stores and offers scope for innovative merchandise display. The advanced packaging and printing methods used in flexible packaging make them eye-catching too.

Cost-effective: Flexible packaging uses a lesser amount of material and up to 85% lesser amount of energy in the production process, as compared to rigid packaging. This makes it a more affordable and environmental-friendly option than rigid packaging.

A Wide range of designs: There are a wide variety of design options available in the case of flexible packaging. You canchoose from laminated pouches, bags and sacks. The wide options available have made flexible packaging an attractive option for businesses. Another advantage is the opportunity to include re-sealable closures, velcro systems, sliders or zippers. The type of closure that you choose will depend on your product. For liquids, you may choose to go with a spouted pouch to lower the risk of leaks. 


Product protection: Flexible packaging often makes use of barrier materials that block harmful ultraviolet (UV) rays, moisture, grease and other forms of contaminants. The use of a high-grade material in flexible packaging makes them perfectly safe and contaminant free. The foil is commonly used in flexible packaging and it has a low oxygen transmission rate (OTR) and moisture vapor transmission rate (MVTR). This helps it to provide highly effective packaging against damaging elements.


The efficiency, custom qualities, and cost benefits indeed make flexible packaging a great option!


So, what are you waiting for! There is no better time to make the move towards flexible packaging, either for your new products or as an upgrade to the existing packaging being used. The many benefits associated will surely help you to reap rich results.


Are you eager to adopt the most effective flexible packaging methods?


Sealtick is a leading manufacturer for the food packaging industry. With an experience of more than 15 years, we have been successful in offering quality vacuum leak detection systems to the global market. We also create customized versions to suit your specific requirement.


To know more about our products, email us at Sealtick@bestech.com.au 

You can also call us on +61 3 9540 5100.